Every Curly Girl Has A Story
They say, truth is stranger than fiction, and they might be right. Call it serendipity, fate, or destiny, but sometimes, the universe weaves you into a tapestry that makes no sense, but you learn to trust it. That is exactly what happened with our founders: Hinshara and Yuba. Two girls, divided by geographies, age, and profession, but “united by curls!”
MEET THE FOUNDERS
Two girls divided by geographies, age, and profession, but ‘united by curls!’
Hinshara, a fitness enthusiast, a lover of arts and music, and an auditor by profession. Yuba, a full-time mother to three beautiful children, a practising dentist, and a foodie with a love for nature and travel. Both with gorgeous curls, both living in vibrant port cities of the Arabian Sea.
As fate would have it, Hinshara and Yuba met on a WhatsApp group for people with curly hair. It was “friendship at first type,” because they also immediately became BFFs. The shared struggles growing up as a curly girl, the obvious paucity of good haircare products for curls, the lack of awareness among salons regarding curly hair care, and the years spent straightening their hair in order to conform to beauty standards only to be confronted with self-doubt, all of this propelled them to share with the people their newly-acquired knowledge about Lorraine Massey’s Curly Girl Method and their newly-found confidence and emancipation that came with embracing their natural hair.
HOW IT STARTED
Lil Bit About Our Journey
A majority of the CG-approved products available in the market at the time weren’t Indian, and hence, while being amazing, they were also too expensive. This was the spark that led to the idea: to make affordable and accessible CG-approved haircare products for everyone in India, without compromising quality and performance.
Thus, Manetain was born! A brand that helps people embrace and “maintain” their natural textured hair! Manetain was launched in 2018 with heat caps. Later, silk and satin accessories were added to the inventory. In 2021, Manetain introduced its first line of haircare products.
Manetain’s philosophy has always been people over profits. Born out of the curly/wavy community, since its launch, Manetain has received much love and support from its customer base, which has grown in numbers from a few hundred to now thousands and more.
PRODUCT PHILOSOPHY
Curlier, Wavier & More natural
Through their own journey, Hinshara and Yuba realised that embracing your natural hair is one of the most important steps to practicing self-love. While other brands strive to straighten out the world’s problems, Manetain will always work towards making the world curlier, wavier, and more natural!
Quality curl care
Manetain was born out of a need to fill the gap for quality haircare products in India that were meant specifically for curly and wavy hair. Environmentally conscious, clean products that deliver on the promise of quality hair care is the force that drives the brand.
Keeping it clean
When we say clean, we mean it. All Manetain products are CG-approved and completely free of parabens, silicones, sulphates, etc.
Vegan/Cruelty-Free
Manetain is a PETA-certified brand. All our products and accessories are 100% cruelty-free. All our products and accessories, except our silk products, are completely free of any animal or animal-derived ingredients.
THE NO NO LIST
Ingredients you will NEVER find in our products: parabens, silicones, phthalates, petrolatum, formaldehyde, triclosan, SLS, SLES, BHT, mineral oils, synthetic fragrances, and more.
Why? While some prevent moisture absorption leading to dryness, others actively dry out your hair. The worst of these can even be harmful to your health.
MILESTONE
We Made It On Shark Tank!
While every step of the journey has been a milestone in itself, appearing on Shark Tank India (Season 2) catapulted the brand to the next level. Under the guidance of Shark Aman Gupta (Co Founder & CMO, boAt), Manetain has grown in leaps and bounds.
One Brand. Endless Care.
